Start driving page results like a pro.

Creating a converting landing page is a delicate dance between art and science. Not only must your design represent your client’s brand, but it must also guide visitors along the sales funnel. It can be challenging to strike the perfect balance, but fear not! We have some guidelines that can help you design the most effective landing page possible.

 

Welcome to a crash course on how to build the blocks of a landing page, followed by best practices for designing a page that converts successfully. By using these guidelines while keeping your client’s aesthetics in mind, you can start driving results like a pro. Let’s dive in!

 

Why your landing page is important

When it comes to your website, more is not always better. In fact, sometimes less is more. That’s where landing pages come in. Unlike a typical website with numerous pages, a landing page is a single page with a clear focus and singular call-to-action (CTA).

 

Think of landing pages as the ultimate tool for driving conversions. Whether you’re running a marketing campaign or hosting an event, landing pages are your go-to solution for achieving your goals. From these pages, you can easily guide your visitors towards a specific action, such as signing up for your newsletter or booking a consultation with your team.
 

One key feature of landing pages is that they actively discourage exploration. You’ll often see landing pages with hidden menus or removed links, which helps to focus the visitor’s attention on the call-to-action (CTA). This is important because a well-crafted CTA can differentiate between a successful campaign and a flop.

There are two types of landing page CTAs – lead generation and click-through. Lead generation CTAs involve getting visitors to share their contact information with you, usually in exchange for something of value, like a free consultation or access to exclusive content. Click-through CTAs encourage the visitor to explore your website further, often with the goal of encouraging a purchase.

 
So, whether you’re running an email campaign or a PPC ad, landing pages are the perfect solution to help you drive conversions and achieve your marketing goals. Using landing pages, you can create a focused and engaging experience that will guide your visitors towards the actions that matter most.

 

Landing Page Best Practices

As you develop your effective landing page, there are certain elements you need to keep in mind. Here are our top 7 tips.

 

Keep It Simple

Ensure your page is minimalist and simple. This helps engage your audience and prevent them from feeling overwhelmed with too much language, too many design elements, and too much to look at or do. A simple design can help set off your images and CTAs.

 

1. Earn Your Visitors’ Trust

Your visitors come to your landing page looking to feel reassured and have their (sometimes unformed) questions answered. It’s important to earn their trust. Adding trust signals like payment processors’ logos you accept, reviews from Google and Yelp, or something like a money-back guarantee can go a long way.

 

2. Write Concise Headlines

People tend to skim web pages rather than read them in depth, so your headlines should be brief and to the point. Keep your content scannable by using frequent subheadings and short paragraphs.

 

3. Optimize Your CTAs

CTAs are a crucial part of your sales process and should be as specific as possible. Be mindful of where you place your CTAs, and use A/B testing to guide you as you iterate. Don’t give people more than one or two things to choose from.

 

4. Make It Engaging

Animation, videos, and parallax effects can keep visitors scrolling through your offer. And don’t forget to remove any links that navigate away from your landing page.

 

5. Build Forms with User Experience (UX) in Mind

Your forms should be frictionless, with only the necessary fields required. Keep the design simple and ensure they work seamlessly across all devices. If your reader comes upon a form that will take more than a few seconds to fill out, they’ll exit.

 

6. Use Contrasting Colours

By using contrasting colours, you can keep your landing page visually interesting and accessible. Use filter effects to view your landing page in grayscale.

 

7. Use Legible Fonts

Choose a font that can accommodate different screen sizes, and keep your options brand-aligned. Remember, serif fonts work well for large chunks of text.

 

By following these best practices, you’ll be well on your way to creating an effective landing page. And don’t forget, with platforms like Elementr and WordPress; it’s easier than ever to design a landing page that’s both beautiful and effective.

 

Ensure your landing page will get the results you want.

As you may have guessed, there is a lot about landing pages that don’t fit inside this blog! To ensure your page is professional, polished, consistent with your brand, and both friendly and engaging for new visitors, we recommend bringing in an expert.

 

If you want to develop landing pages that convert your visitors, book a consultation with us. We can’t wait to meet you.

 

 

Mitchell Baptista 

Digital Advertising Expert & Owner of CATMO Media

Mitchell is an expert in elevated marketing strategy & advertising technology. He learns everything about his clients’ businesses and industries to create an advertising and marketing strategy tailored just for them. His main goal is to help his clients stand out from the competition and get their messages heard by the right people in the right places, using a combination of integrated search engine optimization, social media, and programmatic advertising strategies. If your needs are more than digital, he also offers Out Of Home and Podcast advertising services.