Is It Worth Investing In Short-Term SEO?

Is It Worth Investing In Short-Term SEO?

Get the best results from your SEO budget.


In today’s digital age, having a strong online presence is essential for the success of any business. And when it comes to increasing your visibility and driving traffic to your website, nothing beats a well-executed SEO campaign. But the question remains, should you opt for a one-time SEO project or an ongoing monthly one?

Firstly, it’s important to understand that search engine optimization is not a one-and-done process. 

The algorithms used by search engines such as Google are constantly evolving and updating in order to provide users with the most relevant and high-quality results.  There are typically two major Google algorithm updates per year and usually hundreds of smaller updates in between. This means that what works today may not necessarily work tomorrow. So while a one-time SEO project might give you an initial boost in rankings, those rankings are not guaranteed to stay there long-term without ongoing maintenance.


This is where an ongoing monthly SEO campaign shines. 

With dedicated consultants constantly monitoring and adjusting your website according to algorithm updates and changes in industry trends, you can ensure that your website stays at the top of search engine result pages (SERPs). Having experts manage your SEO on a monthly basis ensures that you are always up-to-date with best practices and ahead of any potential drop-offs in rankings due to algorithm changes.

Experience continuous improvement over time

With ongoing SEO support, data gets collected from previous months’ performance and is analyzed by experienced professionals. This means adjustments can be made accordingly to further optimize your website’s ranking potential. The process of constant fine-tuning will ultimately lead to better overall visibility for your brand online.

Another major benefit of opting for an ongoing monthly campaign is consistency – both in terms of content creation as well as link building efforts. 

These two components play crucial roles in determining how well Google ranks your website amidst its competitors. With fresh and high-quality content being consistently produced and shared on your website, coupled with a strategic link building strategy, you can guarantee that your website will continue to climb in the search engine rankings.

In summary, while a one-time SEO project may provide short term results, an ongoing monthly campaign is crucial for maintaining and improving those results over time. The dynamic nature of search engine algorithms means that constant attention and expertise is needed to stay ahead of the competition.



If you want to unlock the growth potential in SEO, book a consultation with us. We can’t wait to meet you.


Tim McCann

SEO Specialist & Owner of SearchBeyond

Tim and partner Heather’s expertise in Search Engine Optimization dates back to 2018 when they were trained “from the ground up” in the latest cutting-edge tactics to rank websites on Google with one of the top trainers in North America. By solely focusing on SEO, they have helped several dozen companies climb to the top of the search engine, greatly increasing their site traffic and transforming their businesses. One of their biggest clients operates in the travel & tourism sector.