The #1 Way to Make Your Messaging Convincing

Maybe it’s because you’ve been running your business for years.    You’re great at shaking hands and rambling off a tried-and-true elevator pitch the same way you shift into second gear – without conscious thought but with flawless (if not slightly lifeless) execution.   Maybe it’s because you’ve forgotten the special sauce you offer, or never […]

Outdoor Banners: A Creative Way to Connect with Your Audience

You’ve seen outside banners at events, trade shows, sports venues, retail stores, and other locations where they can attract attention and convey messages to a wide audience.  In Calgary, perhaps the most common place to see a banner is on an overpass.  The city recognizes the value of a banner located at these high profile locations and […]